Edexcel Gcse (9-1) Business (Edexcel GCSE Applied Business)

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It does not appear that the book is set-up using a modular approach or using sections to breakdown the 17 chapters in 4-5 broad sections or modules. Consider using a common modular format that include Business Basics, Marketing, Operations and Finance. While this textbook was written in 2018, it was last updated in 2023. The content presented seems up-to-date, providing students with real-world examples that are relevant to their coursework. I think there will always be room for updates, especially around management and including information from the past few years of the pandemic.

Images and displays looked appropriate. Visual aids added to the learning experience and did not distract from the subjects being presented. The clarity of the text is clear, concise, and well suited for early college use. Students will learn new terminology throughout each chapter, with definitions and a glossary at the end of each chapter. Chapter 12 are the most popular to the sales and marketing students. I would recommend using the term “consumer persona” as a tool for market segmentation summarized in the chapter. To help be consistent with the “4 P’s of Marketing” make the connection with the previous chapter’s LO. “Promotion and Distribution (aka ‘Place’)”.Very professionally-constructed textbook. On-par or greater than commercially-produced books from the major publishers. Very relevant for the pre-pandemic business world. The content is accurate and represents main topics associated with an introduction to business course. The topics are broad in breadth and provide real-world examples of hte content for relatability.

The examples and case studies used are relevant to today's business concerns. Real world companies and business products are examined. The "Hot Links" add additional relevant resources.

FOR EMPLOYEES

Every chapter in this textbook contained additional ethics assignments that help incorporate diversity and different dilemmas that businesses have faced over the years. These assignments along with examples in the textbook help to create a more inclusive learning experience for students. Complicated topic of ethics. Very relevant to incorporate Corporate Social Responsibility (CSR). Would be nice to include more information on “Benefit Company”. The text covers the broad spectrum of relevant business topics in a thorough yet digestible manner. The level of detail, and numbering systems for each chapter is sufficient for students to gain necessary exposure, understanding, and practice on key business competencies. The additional student and instructor resources make this book an even more beneficial learning tool. The books organization and structure flows nicely with little changes will be required for my four modular-approach to implement into a 10 week term.